James Quilter Content Strategist
Content Marketing and Systems for High Quality Measurable Growth
Bridging sophisticated data analysis with creative content strategy to build high-impact, scalable B2B content systems.
Transforming B2B Content into a Strategic Growth Engine
With over a decade navigating the B2B technology and SaaS sectors, my professional focus has evolved from traditional journalism and multimedia production to building efficient, scalable content systems that prioritize measurable business outcomes.
I specialize in bridging the gap between sophisticated data analysis and creative content strategy. This unique “full-stack” mastery allows me to define strategic content roadmaps, translate complex B2B concepts (from Twitter advertising case studies to parcel locker solutions reports) into compelling narratives, and leverage advanced technical skills to deliver quantifiable results.
Data Analysis
Advanced analytics, Python, SQL, and NLP for informed content decisions
Creative Strategy
Bridging complex B2B concepts into compelling narratives
My Journey
My journey is driven by a commitment to innovation in content, constantly seeking to optimize workflows and maximize ROI through intelligent application of data.
Quantifiable Impact: Driving Growth Through Data-Powered Content
Showcasing Strategic Content & Data in Action
A selection of projects demonstrating my expertise across various content types and industries, highlighting strategic thinking, data interpretation, and measurable impact. The examples below are just a fraction of what I've done. Interested in more N8N examples? Want to see more on email marketing? Then get in touch and I'll send some examples your way, or just ask the chatbot on the right.
Connecting to Similarweb API with N8N
This N8N workflow connects to the Similarweb API, gathering and analyzing data from any specified website. It then generates reports that identify key issues and provide actionable recommendations. This makes it ideal for market research and developing detailed reports directly within Google Docs.
Marketing Benchmark Report
A detailed 30+ page report examining website data from the 1000 leading sites across various industries. It reveals audience demographics, most effective channels, and critical strategies these sites use or should use.
Driver Research Report
Led a £20,000 research project on delivery drivers globally. This involved creating a series of three reports to generate awareness and qualified prospects. I collaborated with the product marketing team on research questions and authored the reports. Utilizing Python, Pandas, and statistical methods, I extracted insights, including demonstrating a correlation between delivery rates and drivers' perceptions of traffic congestion. I also designed the data visualizations.
What Technology Do Delivery Drivers Use in the Last Mile?
This infographic, developed for the driver research report, generated traffic and increased awareness and downloads. I focused on extracting and logically organizing key findings. My role included wireframing the graphic and briefing the agency on the final design.
5 Steps to Streamline Your Quick Commerce Operations
Top-of-funnel asset targeting Q-commerce market for first time. Created benefit asset showing how product solves key pain points for retail logistics managers in this vertical.
GenAI Meets Ecommerce - What's the Latest
I presented research on Generative AI's influence on shopping habits in this video. I conceived the idea and collaborated on the script and filming with a team member.
Everything Airport Employees Need On One Device
An introductory product video showcasing core applications for Scandit in air travel. This was produced cost-effectively using existing Illustrator images and an external studio for design and editing.
Driver Views from the Last Mile: Research and Insight
Produced a series of short videos detailing key findings from the driver research project. I collaborated with a senior member of the sales strategy team, recording the content via Zoom, adding captions, and editing the final pieces. This demonstrated the effectiveness of an agile production method.
Retail's New Reality: Adapt With the Data or Else
An article examining how retailers can respond to evolving consumer habits with strategies informed by data. This was developed without a brief or outline, using only a simple deck from a recent retail conference as a starting point.
Introducing the Hidden World of Fake IDs
Authored a blog post to support the launch of a new ID validation product. This piece aimed to build recognition by detailing the ease of obtaining fake IDs, using Ahrefs data to demonstrate the increase in related searches. It served as a general interest blog with a humorous tone.
Twitter New Year - Bigger Than Easter and Halloween
Authored a blog post to support sales efforts and inform brands about Twitter discussions during the New Year period. I utilized direct access to the Twitter database, executing SQL queries to generate insights. It was written in a fast and easy to consume style.
Quarterly Technology Update Email
Our quarterly newsletter detailing updates for Similarweb for Q1 2025. The aim here was to compress all the changes into a short and easy to read email. It needs to be both informative for a technical audience and easy to digest for generalists.
Twitter Case Study for Breitling
A case study detailing how Breitling utilized Twitter advertising to engage attendees at a major watch industry event. This concise study effectively uses compelling visuals and data.
Agrippa Case Study
This case study details how retail logistics firm Agrippa accelerated services using Scandit's smartphone-based augmented reality capabilities. It presents a clear explanation of the technical solution. I also secured on-screen video from the client, which was integrated into a phone case display.
Wind Turbine Trends Report
A 101-page technical report examining the global wind turbine market from 2000-2016. It features numerous data visualizations that detail turbine size trends, market share, hub height correlations, and regional comparisons. This work reflects my capacity for creating detailed technical content with advanced data analysis and visualization.
My Expertise: Driving Content Excellence Through Strategy & Data
I can handle a wide range of B2B content tasks, from crafting sharp blogs and editing engaging video to building agentic workflows, and many other related skills.
Content Strategy Development
Crafting bespoke content roadmaps aligned with your business objectives, audience needs, and competitive landscape.
Content Audits & Creation
Analyzing existing content performance to identify gaps and opportunities, then developing new, optimized assets that resonate and convert.
Technical Content Writing
Producing clear, authoritative, and engaging content for complex B2B topics, making intricate subjects accessible to audiences.
Editorial Team Leadership
Guiding and empowering content teams, fostering a culture of excellence, efficiency, and data-informed decision-making.
Content Automation & Data Integration
Implementing tools, workflows, and processes to streamline content production, distribution, and measurement, leveraging technology for scale.
Data Analysis for Content
Utilizing advanced analytics, including Python, SQL, and NLP, to inform content decisions, optimize performance, and precisely measure ROI.
Let's Connect & Build Something Great
Ready to transform your content strategy with a data-driven approach? I'm always open to discussing collaborations or sharing insights and knowledge.
Connect with me on LinkedIn for professional networking and collaboration opportunities.
https://www.linkedin.com/in/jamesquilter/Portfolio
View my complete portfolio of work and achievements.
AI for Marcoms
Check out AI for Marcoms, my Substack with my latest thoughts on AI and content marketing.
Get in Touch
I'm always interested in hearing about new opportunities and collaborations. Whether you're looking for a content marketing strategist or want to discuss data-driven approaches to content, I'd love to connect.